Category Archives: Sunday Reading

| SUNDAY READING | On the dangers of discounts


Retailers Look to Wean Shoppers off the 24/7 Discount Party, via Washington Post, 2016

It’s Discounted, But Is It a Deal: How Prices Lost Their Meaning, via New York Times, 2016

Ditch the Discounts, via Harvard Business Review, 2011

The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice, via Journal of Marketing Research, 1997

Pricing and Advertising Signals of Product Quality, via Journal of Political Economy, 1986



Shelf Life

No. 43

F/W 2016

Buy Now

The more stuff we accumulate, the more space we need to store it all. Vast portions of the landscape are claimed and governed by spaces of storage, their maintenance, and the goods that move through them—or remain buried within them indefinitely.

This issue of Harvard Design Magazine investigates and unpacks the contents, containers, and systems of storage that organize our world.

Storage is the aggregation and containment of the material and immaterial stuff of culture; but also the safeguarding—or hoarding—of energy and tools for some imagined future purpose. How does all this stuff mask or overcompensate for economic and ecological bankruptcy? Is storage about greed or need? Storage, perhaps, is everything we can live without but insist on living with.

“Shelf Life” explores what’s inside the box (shed, tank, urn, vault, crypt, crate, case, pot, bag, vat, morgue, safe, bin, archive, warehouse, cabinet, cellar, cemetery, depository, locker, freezer, landfill, library). Even as we attempt to reduce and recycle, the stuff that we dispose of also needs to be stored. Where do we put it? Our planet is now a saturated receptacle. This warehouse is full, and we’re all inside it.