| HERO | Aristide Boucicaut of Le Bon Marché

Aristide_BoucicautAristide Boucicaut – Founder of Le Bon Marché

In 1852, Aristide Boucicaut, the son of a hatmaker, had already realised that there was a demand for a new type of store that offered consumers a wider choice. Together with his wife Marguerite, he transformed a simple stall into one single “department store” selling a vast range of items, and where customers could browse to their hearts’ content. The birth of Le Bon Marché heralded a whole new culture of commerce that included fixed prices, lower margins, home delivery, item exchange, mail order, promotional periods and sales, private concerts, a reading area and much more.  Read more.

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