| ITEM | The Hoodie

“While jogging through the predawn landscape, he protected himself from the winter cold with sweatpants, a knit cap and a well-worn gray hooded sweatshirt. And as Rocky pulled himself out of anonymity, he brought with him what would become a mainstay of American fashion: the hoodie.”

The New York Times journalist Denis Wilson looks into the classic piece American clothing, the hoodie from a filmic angle in his article, A Look Under the Hoodie published more than a decade ago. Reviewing the 1978 film Rocky, in which Rocky Balboa, played by the young Stallone, runs up the steps of the Philadelphia Museum of Art with his heather grey hoodie, Wilson celebrates this timeless item with its most iconic cinematic presence in the history of American film. Fashion and the visual culture is always enmeshed together, one informing the other.

It is still refreshingly relevant to revisit this article today. You can shop our design at the Garmentory as well.

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