| SUNDAY READING | On the dangers of discounts

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Retailers Look to Wean Shoppers off the 24/7 Discount Party, via Washington Post, 2016

It’s Discounted, But Is It a Deal: How Prices Lost Their Meaning, via New York Times, 2016

Ditch the Discounts, via Harvard Business Review, 2011

The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice, via Journal of Marketing Research, 1997

Pricing and Advertising Signals of Product Quality, via Journal of Political Economy, 1986

 

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